In 2014, Rihanna became the creative director for Puma, and was more than happy to support such a great campaign. The “Bitch Better Have My Money” singer said,
It’s great to find a branch that celebrates strength and individuality.
Rihanna took to Instagram to share the latest picture from the campaign (see photo above.) She captioned the photo, “Proud to be on the team!!! @Puma X BADGAL #ForeverFaster.” It is safe to say Puma will not be slowing down as long as they have RiRi on their team.