Kendrick Lamar Creates New Sneaker With Reebok

Kendrick Lamar represents Reebok because of it’s endless support for young individuals on the streets who want to better themselves and aspire to withhold greater things.  Lamar explains,

Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent

The short film above was directed by Anthony Mandler and was shot in Lamar’s hometown of Compton, CA.

Kendrick Lamar Preaches To The Youth In Reebok: ‘Be Ventilated’ Short Film

Kendrick’s Reebok shoes of choice are the Ventilator and the Classic Nylon.  The “King Kunta” rapper has recently created his own sneaker for the brand. The goal of the design is to unite gang members and neutralize the beef between them.  The shoe has blue and red accents, and on the tongue reads “neutral.” The shoe will be available July 18 for $143.  Get your first look at the design below.

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