Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent
The short film above was directed by Anthony Mandler and was shot in Lamar’s hometown of Compton, CA.
Kendrick’s Reebok shoes of choice are the Ventilator and the Classic Nylon. The “King Kunta” rapper has recently created his own sneaker for the brand. The goal of the design is to unite gang members and neutralize the beef between them. The shoe has blue and red accents, and on the tongue reads “neutral.” The shoe will be available July 18 for $143. Get your first look at the design below.