Good news for advertisers, Instagram will soon be a poppin’ new market for hungry consumers.
Instagram has announced it will be launching a new feature called ‘Shop Now,’ which will allow users to make in app purchases from a selection of advertised content.
There will be an additional button that will now appear a the bottom of your cellphone screen, where you can choose to shop and purchase sponsored content only, at least for the time being. There is no further information as to whether or not the app will permit shopping from companies who are not partnered with the app’s regular advertising.
As of right now, there is no set release date. But the highly anticipated addition is guaranteed to make a debut sometime in the near future.