Kendrick Lamar Drops ‘Alright’ Music Video

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“We gon’ be alright” after this captivating short film directed by Colin Tilley.

Kendrick Lamar Is More Than ‘Alright’

Kendrick Lamar first released the song ‘Alright’ as a single, in support of his album, To Pimp A Butterfly, which came out in March 2015.

The video is truly a work of creative genius.  Although Lamar repeats the phrase “we gon’ be alright,” the visual messages in the video suggest otherwise.  The video reflects relationships between police enforcement and black America.  Perhaps the directors choice to have the entire video in black-and-white is a symbol of the simplicity of the problem.  In other words, it is as straightforward as black-and-white what young black men (especially) face on a day-to-day basis.

The American rapper calls to attention prevailing issues that we as a country face to this today.  Check out the West Coast Messiah’s performance above.