Many of us know by now that Kendrick Lamar‘s latest album To Pimp A Butterfly is gold, and we are not alone… Kendrick’s album has broken the global record for the most Spotify streams in one day.
To Pimp A Butterfly was streamed on Spotify 9.6 million times on the day of its release Monday, March 16. Spotify says that only complete track listens were counted in the number.
The record was previously held by Michael Buble’s Christmas album in 2011.
Congratulations to Kendrick and this amazing album and accomplishment.