Justin Bieber Strips Down for First Calvin Klein Underwear Ad: “It Begins”


Justin Bieber is the newest face (and body) for Calvin Klein. No woman in the world is complaining (except maybe Selena Gomez—hmmm).

“It begins,” posted the “Believe” singer to his Facebook page with a series of black and white shots from the ad. One included a look at his profile, another of him in a pair of long briefs and another getting close to model Lara Stone. He also shared the shots with Instagram including a clip (above). “Officially a part of the legacy,” read one of his captions, “Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein.”

The revealing collaboration has been a long time coming for Bieber—who often sports the label—and the designer, who has also featured Kendall Jenner, Fergie, Mark Wahlberg and Kate Moss in the past.

Calvin Klein also shared a six-second teaser video of the new campaign on Twitter, which features a silhouette shot of Bieber playing the drums before pulling the model in for a kiss.


First Nick Jonas, and now Justin Bieber. White men are prospering and I can hardly keep my panties in a bump. TMI? Check the gallery below.

Shortly after catching wind of the ad—as if it should come to a surprise–both old and new-found “Beliebers” took it to Twitter to express their thoughts.