“It begins,” posted the “Believe” singer to his Facebook page with a series of black and white shots from the ad. One included a look at his profile, another of him in a pair of long briefs and another getting close to model Lara Stone. He also shared the shots with Instagram including a clip (above). “Officially a part of the legacy,” read one of his captions, “Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein.”
The revealing collaboration has been a long time coming for Bieber—who often sports the label—and the designer, who has also featured Kendall Jenner, Fergie, Mark Wahlberg and Kate Moss in the past.
Calvin Klein also shared a six-second teaser video of the new campaign on Twitter, which features a silhouette shot of Bieber playing the drums before pulling the model in for a kiss.
— Calvin Klein (@CalvinKlein) January 6, 2015
First Nick Jonas, and now Justin Bieber. White men are prospering and I can hardly keep my panties in a bump. TMI? Check the gallery below.
Shortly after catching wind of the ad—as if it should come to a surprise–both old and new-found “Beliebers” took it to Twitter to express their thoughts.
— Claudia (@acousticfall) January 6, 2015
— bree (@breelieber) January 7, 2015
— Nati (@natixrodriguez) January 6, 2015
— Justin Bieber Army (@bieberarmy) January 6, 2015
— ㅤ (@drewsxhope) January 7, 2015
— Justin Bieber Babes (@belieberbabes) January 7, 2015