I AM: Reebok Classics & Kendrick Lamar Join Forces

Kendrick Reebok

It’s official–Kendrick Lamar and Reebok have joined forces. They announced the partnership today and offer up a short film title “I Am” as their inaugural collaboration. The video, directed by Anthony Mandler takes K. Dot and viewers back to the artist’s hometown of Compton, California. It opens up with a dope verse from K. Dot and follows with a narrative.

Reebok and the Top Dawg superstar are on a mission to offer an alternative to the street life as depicted in the video. The news of this partnership gives Reebok a superstar they can market and leaves K. Dot fans with two questions–can this verse be found on his upcoming album and does Reebok and him have a shoe collab dropping in the near future? Stay tuned.