Urban Outfitters Take Hoodie Graphic To The Extreme, Public Reacts

kentkids

The sweatshirt seems to reference the 1970 shooting at Kent State University in which four unarmed college students were killed by the Ohio National Guard during a Vietnam War protest.

Urban Outfitters is under fire for one of its clothing items-yes, again-after a “Vintage Kent State Sweatshirt” that appeared to be bloodstained was on sale on the website.

The sweatshirt seemed to reference the 1970 Kent State University shooting in which four unarmed college students were killed by the Ohio National Guard during a Vietnam War protest.


Kent State released a statement this morning on their website regarding the sweatshirt, saying,” May 4, 1970, was a watershed moment for the country and especially the Kent State family. We lost four students that day while nine others were wounded and countless others were changed forever. We take great offense to a company using our pain for the publicity and profit.”
Urban Outfitters spokeswoman Crystal Carroll told USA TODAY that their public relations department has been in touch with Kent State, and that the sweatshirt has been removed from the website. The company also posted an apology on Twitter. But the damage has been done.

This is not the first the company’s faced criticism for their clothing. Earlier in the year the company received backlash for selling shirts that read “Depression” and “Eat Less,” in 2012 the company had a shirt with a star patch placed on the left breast pocket, and in 2003 they released a game called “Ghettopoly,” featuring properties like “Cheap Trick Avenue,” Tyron’s Gun Shop,” and “Hustle” bonus cards like: “You got yo whole neighborhood addicted to crack. Collect $50.” And that’s only naming a few. The folks over at Urban Outfitters need to get it together.Nadirah Simmons @nadirahsimm