Proving a Point: Movie Theater Sends Clear Message to Cell Phone Users


We have all been there. You’ve been waiting 15 minutes for the previews to start and finally the lights dim. The cheesy “turn your phone off” ad usually runs first. In Hong Kong they roll a little different. Knowing that people ignore the cheesy ads, Volkswagen tries a more serious approach in its “Eyes on the Wheel” campaign. Check out the video below and tell us how you would react.