By: Mike Cortez | @CortezEra
Steve Stoute’s marketing firm Translation has been at the forefront of blending culture with business, helping broker groundbreaking deals with companies such as McDonald’s and State Farm. Ben Horowitz is a venture capitalist and co-founder of venture capital firm Andreessen Horowitz, and has been involved with tech launches of Twitter, Facebook and Foursquare. Kanye West is Kanye West.
These three lions were part of panel discussion at the Cannes Lions International Festival of Creativity to talk technology, culture and consumer adoption. The panel touched on Jay-Z’s Samsung deal and how it led to Apple’s mega purchase of Beats by Dre earlier this year. For you aspiring entrepreneurs, press play and take in the knowledge.