By: Mike Cortez | @CortezEra
Coming off two wildly successful World Cup advertisements, Beats was welcomed by FIFA with a ban. Due to their corporate sponsorship agreement with Sony, FIFA has banned players from rocking the competition’s headphones on the field.
Sony issued every player a free pair of their headphones to rock on the field instead. Will Beats by Dre continue its successful “The Game before the Game” World Cup campaign? Maybe, but you definitely won’t see them on the pitch for the rest of this World Cup.