WHO’S NEXT: THURZ

 THURZ1

Written by: Kymmi Cee

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His name is Yannick “Thurzday” Koffi and he’s one half of the LA rap duo “U-N-I.” He’s generated quite the buzz, racking up over 2 million views on YouTube. Thurz has been featured in URB Magazine’s “NEXT 100” and “NEXT 1000, but that’s not all. H’s received placement on XXL Magazine’s “New Kid in Town,” Billboard Magazine’s “Acts to Watch” and  The Source’s Magazine’s “Unsigned Hype.” The list goes on, however today we’ll have the pleasure of adding Good*Fella Media’s “WHO’S NEXT” to his catalogue.

Thurz is definitely a name that might ring a bell for some of you. As a rap duo “U-N-I” put out three street albums and one mixtape and were credited with reviving the “true essence” of hip-hop because they were seen as the two who rejected the gangsta rap style that had become so common in everyday tracks. In 2008 the duo won the MTV Video Award for “Best Breakout LA Artist.”

On April 2nd, Thurz performed his first solo act at The 2011 Paid Dues Festival in San Bernardino alongside Immortal Technique, Asher Roth, E-40, Dead Prez and many others.  In August of 2011, Thurz released his debut solo album “L.A. Riot” as tribute to the 20th Anniversary of the Rodney King beating. A few of his hits included singles “Los Angeles,” “Rodney King,” “Prayer” and “RIOT” featuring Black Thought of The Roots.

Thurz—whose rap name nods to the weekday of his birth as a counterpart to his last name (“Koffi” which actually means “born on a Friday” in Ghana’s native language). The L.A. Riots became the perfect metaphor for the direction his music was moving in; mature and confident yet reactionary and emotional; the response to decades of things unspoken and undone. There’s a soulful essence behind Thurz’ music that makes it almost too easy to connect while his lyricism is crafted to perfection.

Ladies and gentlemen…THURZ.

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