The folks at Absolut vodka and parent company Pernod Ricard lit up the Top of the Standard (née the Boom-Boom Room) and Le Bain in a simultaneous, dual-themed party, celebrating the launch of the new Absolut Tune, a “sparkle and spirit” blend of sparkling wine and vodka. On hand to help celebrate: fashion designer Charlotte Ronson, dj/musician Solange Knowles, and the latest Jay-Z protégé, British R&B songstress Rita Ora.
At the launch event, Ora entertained the crowd, poking a little fun at the small stage on which she was apparently confined. She also showed off her vocal chops with an “unplugged” rendition of her current hit “R.I.P.” accompanied by her guitarist. “New York knows how to bring it,” Ora told the audience. “I love New York crowds. I remember performing at SOB’s one time, and the audience was really there.”
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